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Sales Doesn't Have to Feel Like You're Faking It

You've built a business on relationships and referrals. That business is real, but understanding why it worked and how to repeat and grow it more feels like magic. Its time to create a repeatable, sustainable process—without scripts, pressure tactics, or pretending to be someone you're not.

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Hello! 
I am Bethany George.
Allow me to demystify your sales.

I guide B2B service-based professionals like yourself to win more clients and gain confidence in sales. No scripts. No playing a role. Just authentic trust-building techniques natural to you.

Does this sound like you?

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You're a heart-centered B2B service provider who:

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  • Sells high-touch, premium services (typically $5K+ projects that require clients to feel confident before buying).

  • Has found your best success through local connections and in-person relationships—not trying to win in the crowded online marketplace.

  • Values doing right by your clients, even if it means making time to build real relationships first.

  • Would rather have 10 perfect-fit clients than 100 mediocre ones.

  • Feels turned off by aggressive sales tactics, LinkedIn DM spam, and programs promising overnight success.

  • Has tried (or been tempted by) various business coaches and programs, but nothing quite clicked with how YOU naturally operate.

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This magic isn't for you if:

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  • You're chasing get-rich-quick spells and instant results.

  • You want me to hand you a script and say "repeat after me".

  • You wish you could just delegate the magic instead of learning to cast the spells yourself.

  • You'll work with anyone who has a pulse and a credit card.

  • You're not ready to commit to the long game.

 

Here's what I won't promise you: 
Instant results. Viral social media fame. A flood of clients in 30 days. 

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Here's what I WILL deliver: 
A sustainable sales foundation that works for YOUR personality, YOUR business model, and YOUR ideal clients. The kind of system that's still working 5 years from now—not the kind that burns you out in 6 months. 
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My clients typically work with me for 6-12 months, because real relationship-building and sustainable systems take time.
 

You've Been Given the Wrong Spell Book.

 

Imagine trying to cast spells from a grimoire written in a language you don't speak. You follow the steps exactly, but nothing happens. Or worse—something happens, but it feels forced and drains your energy.

 

That's what most sales training does. It hands you a one-size-fits-all "sales spell" and says "just do this." But magic doesn't work that way. And neither do relationships.

 

Your natural way of building trust—your inherent magic—is different from the next person's. When you try to use someone else's approach, it doesn't just feel fake. It IS fake. And people can sense it.

 

The solution isn't to try harder at someone else's method. It's to discover YOUR method.

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And that starts with understanding your Trust Style.

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Discover Your Trust Style

Most sales training teaches you to be someone you're not. But I've discovered that the best salespeople aren't chameleons—they're people who understand their natural Trust Style and lean INTO it, not against it.


Based on 16 unique archetypes (rooted in behavioral psychology), your Trust Style reveals:

  • How you naturally build relationships and trust.

  • Which sales activities energize you vs. drain you.

  • Where you'll connect most authentically with ideal clients.

  • How to design a sales process that feels like 'just being yourself'.

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For example: The Advisor archetype naturally excels at deep listening and understanding client needs. They thrive in one-on-one conversations and referral-based relationships—but they'll burn out trying to do bold, assertive cold outreach.

 

Meanwhile, The Activator loves making direct asks and initiating new connections, but feels drained by long nurture sequences.


Most sales training is built for Activators. If you're an Advisor (or any of the other 14 archetypes), you've probably been trying to force yourself into a mold that was never designed for you.

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​Ready to find out which archetype you are and how to leverage your natural strengths?

Draw Your Card,
Begin Your Journey

Three ways to work together, each one designed for a different stage of your journey.

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Sales Audit + Roadmap

Uncover where clients are slipping away.

 

Get a clear diagnosis of your sales process—what's working, what's broken, and exactly what to fix first. Walk away with a prioritized roadmap for both quick wins and long-term growth.

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Sales Coaching

Build a sales system that fits YOU!

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Work with me for 6-12 months to create a sustainable, personality-aligned sales process. No scripts, no cookie-cutter tactics—just your authentic path to attracting ideal clients.

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Workshops & Speaking

Equip your team for authentic sales.​

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Interactive training on Trust Styles, networking, and relationship-based sales. Give your people practical strategies they can use immediately—grounded in their natural strengths.

Not Sure Which Path Is Yours?

Not ready to draw a card yet? That's okay. Sometimes clarity comes from conversation.

 

Let's have a Connection call to explore where you are, what's not working, and which direction might be the right fit. No pressure, no sales pitch—just two people figuring out if we're meant to work together.

Madeline McKinney, Sales rep and Design specialist

Expert Office Supply

Before working with Bethany, sales felt unclear for me and

I wasn’t always sure how to approach conversations. 

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What helped during our time together was gaining more understanding of

the sales process and becoming more aware of how to position my value.

Bethany creates a safe, encouraging space to learn and think differently.

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If you’re considering working with her, she’s great at helping you see things

from a new perspective and building your confidence in the sales journey.

The Sales Mystique can help

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Sales shouldn't be the area of business that keeps you from your dreams.​
 

Follow me on my social platforms to hear more about my methodology and what others are experiencing, or reach out directly. I'm here for you.

  • Youtube
  • LinkedIn
  • Instagram

The Sales Mystique - Allow me to demystify your sales!

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